Global campaign for Diesel – Go with the flaw
This is the story of a boy and a girl who meet and fall in love right after they both choose to get rid of their (very) obvious flaws. But we discover that, eventually, our flaws will always be stronger than any of our attempts to hide them. So why not embrace and enjoy them and keep the world as it’s meant to be – flawed?
The film also hides clues that lead to other parts of the integrated campaign, that aim to populate and also keep the real world flawed.
Posters are still the best way to help find missing people. So, Print for Help is a helping social network that allows the Mães da Sé NGO to send posters directly to the HP printers whenever someone goes missing.
The system matches the printer's location to the area the person went missing. Most recent cases are printed before the nearest. And to become a member, just register the HP printer’s email and zip code.
Cannes Lions 2015
Gold – Cyber - Engagement Platform
Silver – Promo And Activation - Use of Print or Standard Outdoor in a Promotional Campaign
Bronze – Promo And Activation - Corporate Image & Communication
Shortlist – Cyber - Integrated Multi-Platform Campaign (Online & Offline)
Shortlist – Direct - Use of New Technology in a Direct Marketing Campaign
Clio Awards 2015
Silver - Direct
Bronze – Engagement/Experiential
London International Awards 2015
Gold – Innovative Use of Digital
Silver – Corporate Image
El Ojo de Iberoamérica 2015
Gold – El Ojo Interactivo – Sitios web - Imagen corporativa y/o Autopromoción
Silver – El Ojo Interactivo - Acciones en redes sociales
Silver – El Ojo Directo – Medios Digitales (Internet / Celulares)
Bronze – El Ojo Directo - Campaña Integral de Marketing Directo
Silver – El Ojo Interactivo – Campaña online
The One Show 2016
Merit – Interactive – Consumer - Websites/ Social Networks/ Community
Merit – Cross Platform – CSR – Experiential Advertising
Merit – Direct – CSR – Digital (Websites, Mobile, Social Media)
This Heineken UCL campaign conveys that a UCL match is a blockbuster show worth watching as It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer.
Every UEFA Champions League match has the power to deliver the same drama and emotions as a blockbuster movie.
Mourinho responds to fans lame excuses in real time.
Cannes Lions 2017
Bronze – Creative Data - Social Data
Shortlist - Creative Data - Data Driven Targeting
Shortlist - Creative Data - Creative data Enhancement
Shortlist - Creative Data - Use of Real-Time Data
Shortlist - Cyber - Corporate Image
Shortlist - Direct -Integrated Campaign Led by Direct
Shortlist - Direct -Use of Social Platforms
When people use the app to identify a song that contains lyrics that describe or promote violence against women, a banner will advise them with phrase “This song contains violence against women." Then, he listens to a real testimonial from a woman who has suffered the same kind of violence. The project has impacted directly over 1 million users. Each song has been carefully selected by a curator.
Cannes Lions - 2016
Gold - Media - Use of audio platforms
Silver - Mobile - Rich Media - Accessibility/ Charity/ Non-Profit
Silver - Mobile - Social - Social Purpose
Bronze - Media - Use of Data
Bronze - Mobile - Rich Media - Corporate/Commercial
Shortlist – Creative Data
Shortlist – Glass Lions
Shortlist – Health & Wellness – Digital/Social
Fast Company – World Changing Ideas 2017
Winner - Advertising
London International Awards 2016
Silver – Radio & Audio – Use of Music
Bronze – Radio & Audio – Public Service/Social Welfare
Shortlist – Digital – Use of Social Media
El Ojo de Iberoamérica 2016
Silver – El Ojo Interativo – Online Ad
Bronze – Mobile – Uso de Data
Shortlist – El Ojo Interativo – Videos Online
Shortlist – El Ojo Interativo – Uso de Data
Clio Awards 2016
Silver - Streaming/Downloadable Content
The One Show 2016
Shortlist – Mobile Advertising
Shortlist – Online Advertising – Banners
Wave Festival 2017
Gold – Mobile – Use of Data
Silver – Cyber – Digital Campaign
Shortlist – Direct – Use of Media and Direct Marketing
Anyone who loves TV series has to fight every day against a terrible enemy: spoilers.
But perhaps the launch of the third season of Gomorra, the award-winning original Sky production, can solve the situation.
The most evil characters of the most evil TV series are going to be the first people to threaten those who don’t keep their mouths shut about their friends’ favourite TV series.
The Spoiler Killers project is based on a digital tool that can generate customizable videos of the bloodiest Bosses of Secondigliano, amplified by an integrated campaign intended to recruit more fans and at the same time terrorize all of their friends who threaten to make spoilers. With a subtle and cynical logic that any boss would appreciate: be able to talk about Gomorra, by exploiting conversations about the most famous rival TV series.
To launch Tim Mobile's new promo - "Unmissable Call", we created an online experience that expressed how easy it was to win: you just needed to answer your phone.
The experience contained 30 videos that you could "call" to the characters and see if they answer their phones.
The interventions were installed in three bars in the city of São Paulo, along with the message: “This is a stupid object. But drinking and driving is even more stupid.”.
The UEFA Champions League Final is one of the most important moments for football fans. It’s the sort of match you want to see every detail and countless replays of each play.
That’s why we created an exclusive way to follow the best moments right on your second screen: Heineken Replay.
Campaign to celebrate Kobe Bryant's tour in Brazil. This material was designed to press, OOH, retail and digital platforms.