 - airpods uk

Many of these features are unknown to even the most avid Apple user, so we tapped into one of their most loved products, AirPods, to trigger a simple reaction ‘Holy shit, I didn't know I could do that!’.

We were able to create a fully integrated campaign which used paid advertising to spark interest in the ecosystem, to then drive audiences to apple.com to learn how they can unlock magical experiences with their Apple products, with further presence in-store and via channel partners.