rogers - welcome card

For decades, international credit was ignored. We made it the foundation of a new way to welcome newcomers.

Canada welcomes more immigrants per capita than almost any country in the world. Yet when newcomers arrive, the lives they built back home don’t follow them financially. Their credit histories are erased, and with them, access to basic services. Rogers saw the gap and closed it by partnering to create a new approval model that recognized international credit and gave newcomers the ability to start strong, not over.