tjff - let the unexpected surprise you

Jewish creatives have influenced the film industry since its beginnings, shaping the voice of modern cinema. Yet Jewish films continue to be seen through the wrong lens.

TJFF—the largest Jewish film festival in the world decided to flip the script. Not with trailers. Not with celebrities. Not even with the films themselves. Instead, inspired by the rich and surprising stories at TJFF, we developed a visual language to turn the familiar into the unexpected.