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hp - print for help

Posters are still the best way to help find missing people. So, Print for Help is a helping social network that allows the Mães da Sé NGO to send posters directly to the HP printers whenever someone goes missing. 

The system matches the printer's location to the area the person went missing. Most recent cases are printed before the nearest. And to become a member, just register the HP printer’s email and zip code.


RECOGNITION

Cannes Lions 2015
Gold – Cyber - Engagement Platform
Silver – Promo And Activation - Use of Print or Standard Outdoor in a Promotional Campaign
Bronze – Promo And Activation - Corporate Image & Communication
Shortlist – Cyber - Integrated Multi-Platform Campaign (Online & Offline)
Shortlist – Direct - Use of New Technology in a Direct Marketing Campaign

Clio Awards 2015
Silver - Direct
Bronze – Engagement/Experiential

London International Awards 2015
Gold – Innovative Use of Digital
Silver – Corporate Image

El Ojo de Iberoamérica 2015
Gold – El Ojo Interactivo – Sitios web - Imagen corporativa y/o Autopromoción
Silver – El Ojo Interactivo - Acciones en redes sociales     
Silver – El Ojo Directo – Medios Digitales (Internet / Celulares)    
Bronze – El Ojo Directo - Campaña Integral de Marketing Directo
Silver – El Ojo Interactivo – Campaña online

The One Show 2016
Merit  – Interactive – Consumer - Websites/ Social Networks/ Community
Merit – Cross Platform – CSR – Experiential Advertising
Merit – Direct – CSR – Digital (Websites, Mobile, Social Media)

HP – Print For Help

Posters are still the best way to help find missing people. So, Print for Help is a helping social network that allows the Mães da Sé NGO to send posters directly to the HP printers whenever someone goes missing. The system matches the printer's location to the area the person went missing. Most recent cases are printed before the nearest. And to become a member, just register the HP printer’s email and zip code.

RECOGNITION: Cannes Lions, Clio, The One Show, LIA, El Ojo.