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estadao newspaper - songs of violence

When people use the app to identify a song that contains lyrics that describe or promote violence against women, a banner will advise them with phrase “This song contains violence against women." Then, he listens to a real testimonial from a woman who has suffered the same kind of violence. The project has impacted directly over 1 million users. Each song has been carefully selected by a curator.

RECOGNITION

Cannes Lions - 2016
Gold - Media - Use of audio platforms
Silver - Mobile - Rich Media - Accessibility/ Charity/ Non-Profit
Silver - Mobile - Social - Social Purpose
Bronze - Media - Use of Data
Bronze - Mobile - Rich Media - Corporate/Commercial
Shortlist – Creative Data
Shortlist – Glass Lions
Shortlist – Health & Wellness – Digital/Social

Fast Company – World Changing Ideas 2017
Winner - Advertising

London International Awards 2016
Silver – Radio & Audio – Use of Music
Bronze – Radio & Audio – Public Service/Social Welfare
Shortlist – Digital – Use of Social Media

El Ojo de Iberoamérica 2016
Silver – El Ojo Interativo – Online Ad
Bronze – Mobile – Uso de Data
Shortlist – El Ojo Interativo – Videos Online
Shortlist – El Ojo Interativo – Uso de Data

Clio Awards 2016
Silver - Streaming/Downloadable Content

The One Show 2016
Shortlist – Mobile Advertising
Shortlist – Online Advertising – Banners

Wave Festival 2017
Gold – Mobile – Use of Data
Silver – Cyber – Digital Campaign
Shortlist – Direct – Use of Media and Direct Marketing

Estadão Newspaper - Songs of Violence

When people use the app to identify a song that contains lyrics that describe or promote violence against women, a banner will advise them with phrase “This song contains violence against women." Then, he listens to a real testimonial from a woman who has suffered the same kind of violence. The project has impacted directly over 1 million users. Each song has been carefully selected by a curator.

RECOGNITION: Cannes Lions, Lia, Clio, The One Show, Fast Company - World Changing Ideas.