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diesel - keep the world flawed

Global campaign for Diesel – Keep the world flawed

This is the story of a boy and a girl who meet and fall in love right after they both choose to get rid of their (very) obvious flaws. But we discover that, eventually, our flaws will always be stronger than any of our attempts to hide them. So why not embrace and enjoy them and keep the world as it’s meant to be – flawed? 

The film also hides clues that lead to other parts of the integrated campaign, that aim to populate and also keep the real world flawed.

RECOGNITION

Cannes Lions 2018

Bronze – Film Craft

Clio 2018

Silver - Film
Merit - Film

The One Show 2018

Silver - Television
Merit - Film: Online films

New York Festival

Gold - Film
Bronze - Film Craft
2x shortlist

D&AD 2018

Merit - Film advertising

Diesel Global Campaign– Keep The World Flawed

This is the story of a boy and a girl who meet and fall in love right after they both choose to get rid of their (very) obvious flaws. But we discover that, eventually, our flaws will always be stronger than any of our attempts to hide them. So why not embrace and enjoy them and keep the world as it’s meant to be – flawed? 

The film also hides clues that lead to other parts of the integrated campaign, that aim to populate and also keep the real world flawed.

RECOGNITION: Cannes Lions, Clio, The One Show, New York Festival, D&AD, LIA, Epica.

The story continues throughout the corners of the internet

We’ve created a fictitious restaurant in partnership with Tasty. Perfect to go with hangovers, with late start...

A travel agency that gives you as many stopovers as possible.

And an Instagram account that inspires go with unpaired socks.